March 15, 2018

Email Samples


Subject: Why My Accident Will Help You Relax


I remember it like it was yesterday.

I was overstressed, venting to myself, and lost sight of the road when…


It happened.

Fortunately, it could have been worse, but I came out of that accident with something much greater than a couple scars.

A thought.

What was your thought, Joe?

Life’s way too short to go through it stressed.

We only get one life to live so we better make it count.

You know what I’m talking about.

Between juggling kids, a job, and a marriage, there’s plenty in life to stress you out.

But it doesn’t have to be that way.

You deserve to be stress free.

You deserve to be relaxed.

And you deserve the best in life.

You do so much for others – your kids, your significant other, your co-workers.

That it’s about time someone did something for you.

Which is why I invite you to enjoy any of our spa’s services FOR 20% OFF!

You see, this week marks the 5 year anniversary of my accident, and the 5 year anniversary of starting my own spa.

I don’t want you to have to go through anything like I did.

Let’s take care of your stress together, before it gets out of hand like mine did.

A spa treatment sounds great, but Joe, aren’t they typically expensive?

Look, I’ll be the first to admit, spa treatments aren’t always affordable.

Which is why I’m making it affordable for you this week.

57 women have already taken me up on my invitation, and I want you to be next.

I’m on a mission to free people from stress, so that they can go out and be the best versions of themselves that others need them to be.

That’s you, my friend.

I know what it’s like to have stress literally ruin your life.

So please, book your treatment today for 20% off before this deal vanishes in 72 hours.

To you being your best,

Joe {{1 – -}}



Subject: What Ice Cream And Cocaine Can Teach You About Fat Loss


Hey A-Lister,

Here’s a story that might blow your mind!

A University study was once done to examine the addictiveness of cocaine.

But, Sam, what’s that got to do with fat loss?

I’m glad you asked.

See, the study had mice in a maze race, and once the mice got out of the maze, they had two options-

Cocaine, or sugar.

Now, since cocaine is an illegal drug, the mice obviously chose the cocaine every time, right?


They chose the SUGAR!

What did the scientists running the study learn?


Let me repeat that – the most addictive drug on the planet is something you consume EVERY. SINGLE. DAY.

And if you ever have trouble burning fat, or losing weight, guess what?


I know how frustrating it can be when you’re unable to lose that stubborn belly fat.

I’ve been there before, so I feel your pain.

But when I learned the results of this study, and another that showed cheese has compounds in it that stick to the same part of our brain as if we took heroin, well, let me say I was pretty bummed out.

And that’s when decided that I would still have my favorite foods in my life at all times, but not have the sugar that kept my belly fat growing.

Which is why I created: THE 5 ICE CREAMS THAT BURN BELLY FAT

Full of my own recipes that I eat every day.

My rule goes like this – I make foods that are good for you, but they TASTE like they’re bad for you.

Now what could be better than that?

You literally get to have your cake (or ice cream in this case) and eat it too!

So please do me a favor, and read THE 5 ICE CREAMS THAT BURN BELLY FAT.

Stay healthy, and stay happy

– Sam